It's MAGIC.

When I was kneeling and photographing a fountain at the Sausalito Art Festival, a little boy approached the water and asked his parents if he could touch it. I then told him in a low voice he should because it’s “good luck water.” Then I continued: “See those crystals the water is pouring over? They’re MAGIC crystals. And if you stick your whole FACE in the fountain, you even get to make a WISH.” Then I got up and left, allowing his parents to do the damage control.